Branding a nearly-centennial tradition
The historic Graham County Fair was tied to a county-government web page with legacy photography and no cohesive identity. Across 2023–2024 we built a new wordmark, color palette, and brand assets; rebuilt the site on Webflow CMS so staff can post entertainment acts, blog updates, and schedules themselves; secured and optimized the Instagram and Google Business Profile; and shot cinematic parade and carnival coverage for paid and organic promotion.